We are Simply Business

Meet the Folks Working Hard to Keep You Protected

Nice to Meet You!

We don’t mean to brag, but the folks at the Simply Business office in Boston are a pretty cool bunch. We’re a rapidly growing team that has the kind of talent, drive, and passion that leads to big results.

Oh, and we’re all obsessed with one thing - keeping your business protected.

Bill Peña - Chief Executive Officer

Bill Peña heads up our US business, and is responsible for leading our mission to launch a successful digital insurance brokerage that puts our customers, people, and communities first. Bill joined Simply Business as CTO before moving into his current role.

Prior to Simply Business, Bill launched Kitewheel, named a “visionary” Digital Marketing Hub by Gartner and the “leader” in the Customer Journey Orchestration by Forrester.

He previously led Product, Technology, and Operations organizations at 89 Degrees and IMN (now part of ADP), developing customer loyalty, CRM, and integrated customer engagement programs for clients including Verizon, Toyota, IKEA, Godiva and Tribune.

Santosh Perumbadi - Chief Operating Officer

Santosh joined us as Chief Operating Officer in 2017, and is responsible for launching our US operations, as well as managing the relationships with our insurer partners and suppliers.

Santosh brings 15+ years of functional diversity to company leadership through hands-on experience across distribution operations, technology, corporate finance, underwriting, and risk and product management. He has deep industry knowledge from his cross-functional executive experience at Liberty Mutual Insurance, technology expertise at Analog Devices Inc, and consulting leadership at Oliver Wyman.

Ilyse Cody - Vice President, People and Program Management

As VP of People and Program Management, Ilyse is responsible for leading the scaling efforts for the US organization, including the people, plans, and processes that will allow us to achieve our aggressive growth and business goals. More specifically, she is responsible for all things related to our people and programs, which includes hiring, performance management, learning and development, and people operations.

Previously, Ilyse was the Head of Product at Simply Business. Before that, she was a product management leader at Wayfair, where she built their wedding registry offering. Ilyse also spent nine years at Bose Corporation in several product management and marketing roles.

Pat Utthamaraj - Vice President, Technology

Pat is the VP of Technology at Simply Business and oversees all technology needs within our organization, including Software Engineering, Software Quality Assurance, Information Security and IT operations.

Pat has over 15 years of experience in web and software development, solution architecture, application/software architecture, data architecture, and big data analytics platforms. Pat has successfully led many high-profile projects for IKEA, Dow Jones, Hyundai, Jeep, and Godiva. Pat has a passion for technology from multiple perspectives, including setting up a high-performing technology organization that is designed to efficiently and successfully deliver on the company’s objectives.

Erich De Oliveira - Vice President, Customer

Since joining in 2016, Erich has driven the growth of Simply Business into a customer-focused, data-driven insurance brokerage. As the VP of Customer, Erich is responsible for ensuring that the customer is at the heart of everything we do.

Before Simply Business, Erich was the Digital Marketing lead at MAPFRE Insurance, where he laid the foundation for the digital transformation that is now Verti Insurance, an app-based auto insurance product. Previously, Erich spent 10 years at Bose Corporation, where he held a range of marketing roles both on the professional and consumer sides of the business.