Etsy insurance
One application, multiple quotes.
All in one place.
Essential Protection
From
$21.58
/month*
Can help cover product liability claims, such as a customer getting injured by a product you sold.
What’s included:
General Liability
Coverage limits: $100K to $2M†
Get multiple quotes in less than 10 mins
Essential Protection
From
$21.58
/month*
Can help cover product liability claims, such as a customer getting injured by a product you sold.
What’s included:
General Liability
Coverage limits: $100K to $2M†
Get multiple quotes in less than 10 mins
Would you rather pick and choose your coverage? Explore all options
Over 1 million customers worldwide.

Buy instantly online.
Why Do I Need Etsy Insurance?
You can find almost anything on Etsy — from flavored toothpicks to dog booties to vintage jewelry. For small business owners like you, it’s a great place to sell your goods. Using Etsy as your Ecommerce platform is an effective way to reach customers, and it may be easier than building and managing your own website.
But selling on Etsy doesn’t necessarily mean you’re protected if something were to go wrong. No matter where you sell your products, business insurance essential.
Below are some of the most common types of insurance policies that plumbers carry to stay protected.
What Type of Etsy Insurance Do I Need?
General Liability
A foundational insurance coverage to help handle costs from third-party accidents, property damage, and bodily injury.
From
$21.58
/month*
Equipment and Business Property
Also known as inland marine insurance, this coverage can financially protect equipment and inventory that’s in transport or stored offsite.
From
$20.83
/month‡
Workers’ Comp
Coverage to help take care of employees who get sick or injured on the job. Most states require this coverage for small businesses with full- or part-time employees. It also can benefit business owners who don’t have employees.
From
$38.91
/month*
Cyber
Coverage to insure e-commerce businesses against claims associated with stolen customer data, cyberattacks, breaches, and fraud.
Business insurance —
a quick explainer
Learn more about policies for small businesses, what they cover, why you might need them, and how we can help – all in just 60 seconds.
Business insurance is often made up of different types of policies to cover different things, similar to how your health insurance can be made up of medical dental and vision coverage. Here are some of the ones small business owners need. General liability is kind of the Swiss army knife of insurance. It can do a lot, like help handle costs from third party accidents, property damage, bodily injury, and more. Nobody’s perfect, right? That’s what professional liability is for. It could come in handy in the event of honest mistakes or claims of negligence. Workers’ comp can protect your business and help take care of employees who get sick or injured on the job. Small businesses are big targets for cyber criminals. Cyber Insurance can help cover costs associated with stolen customer data, cyber attacks, breaches, and fraud. BOP or a business owners policy combines different types of coverages like general liability and commercial property insurance. Putting them together for you is where we come in. You tell us a bit about your business online or on the phone, and we customize the coverage options for what you do and what you need. It’s your business, it should be your insurance as well. That’s why we’re here.
Benefits of Etsy business insurance:
- It can protect your business from certain claims.
- It can help cover damages caused by your work.
- Proof of insurance can help clients feel good about using your business.

Do I Need Business Insurance to Sell on Etsy?
Etsy doesn’t currently require that you have insurance to sell or operate an online store. However, if that sounds like you’re off the hook, think again.
As a business owner, it’s up to you to set your business up for success. And that means protecting it with Etsy business insurance. People sue businesses for many reasons, which is why you may need to protect yourself with more than one policy.
Here are three types of policies we typically recommend for Etsy sellers to consider:
Ecommerce insurance
As an online merchant, you may not be interacting with your customers. But your customers are interacting with your products, which can potentially lead to product liability claims. That’s why you need Ecommerce business insurance, which typically includes general liability insurance (also referred to as “GL” insurance).
A GL insurance policy typically helps cover incidents such as:
- Third-party bodily injury
- Third-party property damage
- Product liability
- Advertising injury
- And more
For Etsy sellers, product liability coverage is especially important since it may protect you in the event a customer claims that a product from your Etsy store caused them damage in some way.
Let’s say you sell men’s grooming products. A customer purchases your beard oil kit and breaks out in a terrible rash after using it. The beard oil contains coconut oil, which he is allergic to. Unfortunately, you didn’t list that ingredient in the description on your Etsy page.
As a result, the customer sues your Etsy store. In this scenario, you’d likely be financially responsible for the cost of the claim, plus legal fees, if you have to defend yourself in court.
Did you know that the average cost of a product liability claim can be in excess of $7 million? That’s enough to put a small Etsy store out of business! However, with general liability insurance, there’s a good chance you won’t have to pay out-of-pocket expenses.
GL insurance can cover a lot of the risks you face as an online business, including financial damages you’re ordered to pay as a result of a covered claim and attorney’s fees (up to your policy limits).
There are other benefits to having Ecommerce insurance. It also can help reduce many financial risks you may face for claims associated with advertising injury, and third-party accidents.

Cyber insurance
Small businesses are attractive targets for hackers, and just one cyberattack could put an end to your online business. That’s why we recommend cyber insurance for Etsy sellers.
Cybercriminals can wreak havoc on your business. They can steal the personal and financial information of your customers, employees, or vendors. Or they can steal directly out of your account by posing as a bank or vendor.
Another type of malicious attack is ransomware, which can send your business into crisis mode. Ransomware is when a hacker locks and encrypts your data then demands payment to restore your access. As an online seller, you can’t run your business without control of your computer system.
If you think a cyberattack won’t happen to you, consider that there were around 236.1 million ransomware attacks during the first half of 2022. As a small business owner, you can’t afford to lose thousands of dollars to hackers. Cyber insurance can help cover many of the costs associated with cyberattacks, so you can keep your Etsy store running.
Here’s what cyber insurance usually helps cover:
- Crisis management expense
- Forensic and legal expense
- Fraud response expense
- Extortion loss
- Public relations expense
- And more
Cyber liability insurance usually does not cover:
- Potential future lost profits
- Cost to improve system security
- Loss of intellectual property value due to theft
- And more

Workers’ compensation insurance
If you have employees working for your Etsy store — even if they’re part-time or temporary — you may need to get workers’ compensation insurance. In most states, employers must carry workers’ compensation insurance when they hire their first employee.
Workers’ compensation is insurance coverage that can cover an employee’s medical bills — as well as lost wages — if they get sick or injured on the job.
For example, let’s say your Etsy shop sells custom-made furniture, and one of your employees falls off a truck while delivering a large coffee table. He breaks his arm and heads to the hospital, where he’s put into a cast and instructed to take several days off from work.
In this scenario, your workers’ comp insurance policy could kick in and pay your employee’s medical bills (including rehabilitation expenses), since they were injured while working for you. Workers’ comp could also cover your employee’s lost wages.
Workers’ compensation insurance typically covers:
- Medical payments
- Lost wages
- Rehabilitation expenses
- Death benefits
Why Do I Need Etsy Business Insurance?
While you may not be required to carry Etsy business insurance, operating without it can be extremely risky. Did you know 43% of small business owners say they’ve dealt with lawsuits or the threat of one? If your business is sued, it could be financially devastating to your Etsy store.
You’ve invested time, money, and dedication into selling your products on Etsy. Business insurance ensures that you stay protected. At Simply Business, we’ll help you find a plan that fits your needs and your budget. We keep you covered so you can keep running the business you love.
And it’s easy to compare quotes online. Just answer a few questions about your business to get started. At Simply Business, we make getting insured simple!
What Does Etsy Insurance Cost
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Get a quick estimate in just 3 steps.

Answers to More Etsy Insurance Coverage Questions
Etsy doesn’t currently require you to have business insurance to sell your products. However, having Etsy liability insurance is highly recommended for anyone running an online store.
In general, the cost of your Etsy insurance likely is tax-deductible by the IRS. However, it’s best to talk to an accountant if you have questions about your business’s specific deductible expenses.
The answer really depends on your online business, so it’s tough to make an exact recommendation.
But to help give you a better idea of how much you may need, your insurance coverage is typically built based on:
- Your location
- Where your sales are located
- The products you sell
- How long you’ve been in business
- Your experience in the industry
- Your payroll and annual revenue
- And more
And if you have questions? A Simply Business licensed insurance agent can help. We’re just a phone call away at 844-654-7272.
Although Etsy doesn’t currently require sellers to have business insurance, that doesn’t mean you don’t need it. There are many risks involved with running an Etsy store, and business insurance can protect you from the unexpected.
Your Etsy business insurance coverage can be customized to cover you against the most common risks you face as an online retailer. For example, a bundled plan that includes general liability insurance and workers’ compensation (if you have employees) can cover:
- Product liability
- Third-party accidents and damages
- Employee injuries
- And more
Simply Business can help you find the coverage you need at an affordable price.
There’s no set cost for Etsy sellers since insurance is customized to your specific needs and risks, but your insurance premium is usually determined by:
- Your payroll
- Where you’re located
- The products you sell
- Annual revenue estimates
- And more
Want to see how much your business insurance coverage may cost? Answer a few questions about your business, and we’ll send you a free quote that’s tailored to retailers like you.
Why Small Businesses Choose Simply Business
Small business insurance is what we do. Whether it’s covering you for accidents and errors, meeting workers’ comp requirements, or financially protecting your business from the unexpected, we can help find the coverage you need for your business.
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I went online, looked around, and found Simply Business. The process was so seamless. I got my certificate within minutes. It was just phenomenal.

Karen
Owner of Tangaza Bath & Body Studio LLC
With Simply Business I know I can look at different carriers, but also see all my stuff in the same place… a lot of [insurance] providers don’t offer a variety of coverage, all in one place.

Jef
Owner of Bunker83 LLC
It wasn’t overwhelming to figure out what was covered and what wasn’t covered. And the cost was competitive.

Kim
Owner of Room to Breathe Professional Organizing
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*The displayed price for each product is a monthly estimate calculated from the 10th percentile of relevant policies sold by Simply Business (e.g., General Liability data is used for General Liability estimates). This estimate uses data from relevant policy sales between July–December 2025. Final price and payment terms, which may include an initial down payment, are subject to change based on your state, selected insurance provider, and specific business details.
† Limits may vary by state and nature of your business.
‡ Displayed price is based on the lowest available coverage limit for Equipment and Small Tools policies.
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