Liz Froment

Small Business Content Expert

Liz Froment

I’m a freelance financial writer and content strategist who loves making complex topics easy to understand. Whether I’m breaking down the latest banking trends, building people through retirement savings strategies, or helping fintech companies explain their products, my goal is to make finance feel relevant, clear, and, yup, even fun. Learning about money doesn’t have to feel like a chore; it should help people and businesses feel confident and make smarter decisions. I’ve written for industry leaders like The Financial Brand, First Citizens Bank, Travelers, AAA, Verizon Small Business, and Capital One, helping brands refind messaging, build audience trust, and turn technical jargon into engaging stories.

When I’m not writing, you’ll find me testing out the latest ink for my fountain pen collection, learning how to sail, watching hoops, and debating which Boston coffee shop is the best for getting work done.`You can learn more about me and who I’ve worked with on my portfolio here and connect with me on LinkedIn here.


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