Running a small business can mean wearing a lot of hats — sometimes all of them at once.
In The Power of One: 2025 Solopreneur Report, Simply Business found that more than 60% of solopreneurs underestimated how hard it would be to juggle every role by themselves. Still, optimism is strong: More than 70% of those surveyed expect their business to grow this year.
What fuels that confidence? Community support.
Whether it’s a mentor who pushes you forward or a local event where you meet your next collaborator, small business owners are finding that the right connections can make the journey easier and more rewarding.
In this blog, we’ll explore practical ways to tap into community support with insights from Simply Business customers who have built strong networks around them. Their stories show that whether you’re a one-person shop or leading a small-but-mighty crew, you don’t have to build your business alone.
Participate in Community Events
Farmers’ markets, local festivals, and pop-ups do more than boost sales. They can help you build relationships with customers, gather real-time feedback, and connect with other business owners. And those relationships can turn into partnerships long after the tents come down.
For Karen McDougald, founder of Tangaza Bath & Body Studio in North Carolina, community events were her starting point.
“I went to every local event I could find, just to see what and how other business owners were doing. It helped me figure out what works and how to promote my business locally for free.”
Those events helped her shape her products and build a foundation of peer support that she still relies on today.
Join Local Business Associations
Chambers of commerce, Main Street programs, and small-business alliances typically offer workshops, networking events, referrals, and even advocacy for local entrepreneurs — often at no cost.
Karen discovered this firsthand.
“A friend invited me to an event at her church, and that’s how I learned about the Women’s Business Center of Charlotte. It’s phenomenal and it was completely free. They have classes on how to run your business. It’s so helpful being in a room with women who are where you want to be.”
Groups like these can quickly become the village that lifts you up.
Explore Local Grants and Incubators
Cities, counties, and community foundations often offer microgrants, technical assistance, and incubators. These programs don’t just provide funding — they can connect you with fellow entrepreneurs, business experts, and even temporary retail space.
For Karen, these programs opened up a new path forward. She’s now applying to a nine-week incubator through Charlotte Center City Partners. “After the program, they offered me a retail space for six months. I’m excited to have a place where people can come in and try my products.”
Tap Into Free Mentorship Programs
If you’re feeling stuck or unsure of your next move, a mentor can make all the difference. Organizations like SCORE, Small Business Development Centers (SBDC), and state economic development offices pair business owners with seasoned professionals who have been exactly where you are.
For Kimberly Savel-Turek, owner of Room to Breathe Professional Organizing in Baltimore, the Maryland mentorship program became an early lifeline.
“The state has this great program where they assign you a mentor. Now I meet with the same person every month. She asks how things are going and provides me ideas. She knows my business really well, and it’s been great.”
Build Strategic Partnerships
Partnering with complementary businesses is an effective way to expand your reach, share audiences, and build supportive relationships.
Kimberly’s mentor encouraged her to be proactive. “She told me to reach out to three to five realtors — go to their offices, bring donuts, and give an overview of what I offer. It’s been great getting to know people I can collaborate with.”
A few good conversations — and a favorite snack — are sometimes all it takes to find the right collaborators.
Join a Peer Group or Networking Circle
Sometimes the most helpful support comes from peers in your industry — people who understand your challenges firsthand. Trade-specific groups, networking circles, and local meetups can offer targeted advice, supplier tips, and camaraderie that general business groups may not give you.
For Kimberly, this kind of connection became a turning point. “When I started going to local networking meetings and the word got out, that’s when I started to see a difference. I get more business from getting to know people than from social media.”
Ask for Help from Customers and Supporters
For Tori Marinucci, owner of Elkins’ Grimoire, a handcrafted candle company, embracing that support required a mindset shift.
“In the beginning, I was shy about showing off my work. I thought being quiet was humble. But being proud of what you’ve built isn’t boasting — it’s advocating for yourself. Engage with people. Ask for help. You’re not alone.”
Sometimes your most powerful community is the one you’ve already built.
You Don’t Have to Handle Insurance Alone
Community support helps you grow — but protecting what you’re building is just as important. Simply Business can help you compare policies quickly, understand your options, and choose coverage that fits the way you work.
Not sure what you need? Our licensed agents can answer your insurance questions and help you get covered. We’re here Monday through Friday, 8 a.m. to 8 p.m. (ET) at 855-869-5183.
Together, We Can
Building a business takes persistence and creativity — and the right support can make all the difference. Visit the Simply Business Resource Center for more guides, tips, and real-life stories:
How to Promote Your Business Locally to Help it Thrive
How to Prepare for Small Business Sales Events
How a Small Business Alliance Contributes to Innovation and Growth
With the right mix of support, insight, and protection, your business can thrive.