Simply Business
Editorial Guidelines.
Expert insight. Human language.
Real help for small business owners.
At Simply Business, we believe clarity builds confidence, and confidence builds better businesses. Our editorial guidelines and content standards exist for one purpose: to create quality content that helps small business owners make smart decisions about protecting what they’ve built.
Our editorial process:
from idea to publication
Simplify the complex
Insurance shouldn’t read like a contract. We translate industry-speak into plain language so you can actually use it.
Prioritize your perspective
Every piece is written with small business owners in mind — freelancers, contractors, shop owners, and startups alike.
Expert-vetted content
Our content is reviewed by licensed insurance agents, grounded in real regulations, and designed to help you make informed choices.
How we build
trustworthy content
We take a hands-on, quality-first approach to every article, from research to review to publication. Here’s how we make sure what you read is worth your time.
Strategic Planning & Ideation
We start with real questions. Our editorial team begins by listening to small business owners, industry experts, and the broader market to uncover what’s keeping entrepreneurs and solopreneurs up at night — from shifting market trends to everyday small business pain points.
By studying industry reports and customer conversations, we identify the most common questions and opportunities for clarity — things like, “What’s a risk assessment?” or “How does general liability actually protect me?” It’s about addressing real needs, not assumptions.
Expert Research & Content Creation
We write for clarity. Our writers are professionals with backgrounds in business journalism, finance, law, technology, and insurance education. Their job is to turn dense topics into clear, concise, jargon-free insights that meet you where you are — not where a legal dictionary thinks you should be.
Leveraging Partner Collaboration
We incorporate relevant partner resources and expertise. Through our partnership program, we have access to other companies and experts that also understand the needs of small business owners. We work with our partners to bring you expertise and advice on everything from building websites and banking to bookkeeping and tax tracking.
Rigorous Editorial Review
Before any insurance-related content goes live, our licensed Simply Business insurance agents and legal teams review it for technical accuracy, compliance, and relevance. They make sure every example and explanation reflects current policy standards and state regulatory compliance.
Regular Content Maintenance & Updates
We stay current. Insurance regulations and market conditions can shift quickly, and we stay ahead of them. Our editorial team conducts quarterly reviews of our content to ensure every article reflects the most recent policy updates, pricing standards, and coverage details.
We also monitor real-time compliance changes across states so that small business owners never have to wonder whether their information is outdated. And every article includes a clearly displayed date of last update, so it’s clear when the content was reviewed and verified.
Our content standards for
trust and clarity
Accuracy and integrity
All data, regulations, and policy details are sourced from high-authority, and trusted sources to support our claims (e.g., state insurance commission websites, ISO forms, and established financial reports).
Transparency
If we mention specific insurance providers, we disclose that Simply Business may receive compensation when policies are purchased through our platform. But compensation never influences our recommendations or the accuracy of our content.
Editorial independence
Our writers and editors operate separately from our sales and partnership teams. The result: content that educates, not advertises. Our commitment is solely to the educational needs of the small business owner.
Accountable
If you ever spot something that doesn’t feel right, or you’d like to suggest an improvement, please reach out to our Editorial Standards Team at [email protected].
Your feedback helps us stay honest, accurate, and always in service to the people we care most about: small business owners like you.
The people behind the pages
Our strength comes from two expert teams working together.
Meet our licensed agents
The same experts who help small business owners choose coverage every day also review our content for policy details, state-specific requirements, and regulatory accuracy.
Bruce J. Mele
Senior Licensed Insurance Agent
Bruce is licensed in all lines of insurance across all 50 states. He carries 30 years of agency, underwriting, and carrier experience with State Farm, Prudential, and Merchants Insurance Group with a focus on delivering the right insurance products to the customer in a variety of distribution channels.
Nikki Attia
Licensed Insurance Agent
Nikki is licensed in Property and Casualty insurance in all 50 states, including the following small business insurance products: General liability (GL), Professional liability (PL), Inland Marine (IM), Workers’ compensation (WC), and Business owner’s policy (BOP). She has been with Simply Business for more than two years. Nikki brings over ten years of experience in sales, focusing on customer-centric service.
Meet our editorial team
A mix of journalists, copy editors, and small business advocates who are passionate about making insurance topics accessible for the small business community.
Karen Guglielmo
Content Manager
Key Expertise: Content Marketing Strategy, Content Leadership, Small Business Education, Business Growth, Small Business Insurance, Risk Mitigation.
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Karen Guglielmo is the Manager of Content at Simply Business, where she leads a team of experienced writers dedicated to crafting authoritative educational content for small businesses. With deep expertise in content strategy and marketing, Karen ensures that all material meets the specific needs and challenges of small business owners.
Karen’s career spans successful content leadership roles at major brands including Iron Mountain, TechTarget, and Alludo. She leverages her extensive background to deliver relevant advice and industry insights on topics like small business insurance, risk mitigation, and business growth that help entrepreneurs confidently support and expand their ventures.
Ed Grasso
Senior Copywriter
Key Expertise: Small Business Insurance, Risk Management, Business Strategy, Legal Formation, Technology, Digital Marketing.
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Ed Grasso is a senior business and insurance writer with more than 30 years of professional experience creating authoritative content for high-tech and financial industries. He specializes in connecting complex operational and legal concepts to the needs of small business owners.
Ed’s current focus at Simply Business includes in-depth coverage of small business insurance, business risk management, legal structure and business formation, and advanced digital marketing strategies. His extensive background ensures that every article provides actionable, high-value insights for professionals across various sectors.
Kristin Vegh
Copywriter
Key Expertise: Solopreneur Strategy, Small Business Insurance Education, Commercial Liability, Risk Mitigation, E-commerce, Professional Development.
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Kristin Vegh is an experienced content specialist focused on providing clear, accessible education for solopreneurs and small business professionals. Her background includes writing for both personal and commercial insurance sectors, as well as developing content for high-growth e-commerce platforms.
At Simply Business, Kristin’s expertise is centered on small business insurance education, work risk management strategies, and solopreneur career development. She produces authoritative guides, articles, and fact sheets designed to help self-employed individuals understand and mitigate their business risks effectively.
Courtney Hayes
Contributor
Key Expertise: Commercial Insurance, Risk Management, Regulatory Compliance, Public Policy, Small Business Finance.
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Courtney Hayes is an award-winning content and insurance expert with over 30 years of experience in research, editorial, and thought leadership. Her deep expertise includes complex topics such as commercial insurance, risk management, and public policy affecting small businesses.
Courtney’s work has been featured in industry-leading publications and institutions, including Travelers Insurance (Thought Leadership) and the Harvard Kennedy School. She also leverages decades of research-driven documentary experience from Frontline, Discovery, and the History Channel to deliver comprehensive, authoritative content on small business insurance and regulatory compliance for Simply Business.
Contact Us
If you have any questions or feedback about our editorial guidelines or the content on our site, please visit our contact us page.
