If you’re a videographer, there’s a good chance you’ve also worked as a product assistant (PA) at some point in your career. You may even work with them now as a business owner.
If so, you know how valuable a PA can be in terms of handling a variety of jobs so you can focus on the shooting, editing, or directing your production. Using Artificial Intelligence (AI) for your videography business can work much the same way to help with a wide range of production and business-related tasks.
This guide will introduce you to some different AI tools available for your videography business and give you a better sense of how they can help save time, reduce costs, and free you up to explore new creative avenues.
Using AI for Video Editing & Post-Production
Tools to consider:
Descript,1 Adobe Premiere Pro,2 Topa Video AI3
Automated transcription.
Subtitles and captions have become an essential element of videos on many social platforms. They can make your videos more accessible and searchable. If you’re creating promotional video content for clients or yourself, automated transcription can generate subtitles and captions in minutes, saving hours of manual work.
Automated transcription systems, however, can struggle with audio quality issues, accents, and overlapping speech. AI may not always grasp nuances in language, such as sarcasm or humor, which can impact the accuracy of the transcript.
Using AI to transcribe videos can save both time and money, but like any tool, it needs some human involvement to ensure accuracy, especially for complex content or when precise wording is critical.
VO and dialogue quality editing.
Many AI tools have features to remove silent pauses and filler words, such as “uhs” and “ums” that often come with live and unrehearsed shooting.
AI also can isolate speech from background noise and remove unwanted elements like reverb, humming, or clicks. Many tools also can adjust volume levels, equalize frequencies, and enhance the overall quality and tone of voices. However, you will still want to review the audio for quality assurance purposes.
Footage enhancement.
If you need to use older or lower-quality footage as part of a project, AI video enhancement can upscale resolution, zap away noise, and sharpen details. These models are trained on massive data sets, allowing them to learn patterns and textures. As a result, AI can fill in missing information and sharpen blurry areas, making your footage look its absolute best.
Using AI for Content Ideation & Scripting
Tools to consider:
Brainstorming, scripting, and storyboarding.
A good video starts with a solid script, but creating that script can sometimes be a hard first step to take. AI tools can help with brainstorming ideas, generating drafts, refining dialogue, and exploring narrative possibilities.
AI can also be trained on specific brand guidelines and existing content to ensure a consistent tone and style. It also can be a game-changer for language translation, assisting you in adapting your scripts and content for a global audience.
AI tools that offer text-to-image features can help quickly visualize scenes and create storyboards.
While AI can quickly generate professional-looking treatments, scripts, and storyboards, remember to treat AI as an assistant and its output as first drafts. It’s important to make sure everything is factually accurate, especially if you’re in a sensitive or regulated industry. The real magic happens when you combine your human ingenuity with AI-powered efficiency — that’s the key to crafting truly compelling and effective content and scripts.
Using AI for Marketing & Social Media Management
Tools to consider:
Lumen5,7 Opus Clip,8 Canva’s AI features9
Content creation and optimization.
Along with helping to create your work, you can use AI to promote it as well. Certain AI tools can generate social media posts, captions, and even create engaging videos and carousels. Let’s say you have a long-form video, such as an interview or webinar. Certain AI products can help turn that video into dozens of short, engaging clips perfect for social media platforms like Instagram Reels or TikTok.
And when it’s time to post those clips, AI can help identify opportunities to repurpose existing content for different social media platforms and suggest posting times, hashtags, and content formats intended to maximize reach and engagement.
AI Can Do a Lot, But It Can’t Do It All
AI tools are remarkable. They’re also widely available. Your competitors can use them as easily as you can. That’s why it’s important to remember that clients hire you for your unique voice and perspective, so make sure the AI output reflects that.
And make sure the work is accurate. AI can “hallucinate” or provide inaccurate information. Using unverified AI-generated text or visuals can damage your credibility. Review everything for accuracy, consistency, and brand alignment before it goes to a client or is published.
Along those same lines, don’t overlook ethical or copyright concerns. AI tools are trained on vast datasets from reputable and dubious sources, and sometimes the origin of the data or the basis for the output can be unclear. This can lead to potential copyright infringement or bias. It’s a good idea to stay informed about evolving AI ethics guidelines, legal developments, and practices.
Be Clear About Using AI
Fostering trust with your audience is important for just about any business. That’s why we want you to know that we’re also finding ways to use AI at Simply Business. Here are a couple of ways we’re leveraging AI to enhance our online quote tool:
A new way to describe your business: To help you find coverage faster, we’re using AI to better understand your business. Just explain what you do in your own words, and our trade selector tool will match your description to a business type on our list so we can better suggest coverages for what you do.
Get answers by asking questions: We’re creating a new conversational experience to help you find information about insurance faster. You’ll be able to ask questions and get immediate answers drawn from our library of human-approved insights. This lets you find what you need fast, without all the reading.
The blog post you’re reading was actually created with a hybrid approach, blending the power of artificial intelligence with the expertise of our human editorial team.
AI was used as a starting point, helping us with initial research and building the outline. Our editorial team then took this information, crafting it into the final article you see today. This process allows us to create high-quality, well-researched content efficiently, while still maintaining our unique voice and perspective.
Descript is a trademark of Descript. Adobe Premiere Pro is a trademark of Adobe in the United States and/or other countries. Jasper is a registered trademark of Jasper.ai. Runway Gen-1 is a trademark of Runway AI, Inc. Lumen5 is a registered trademark of Lumen5 Technologies Ltd.
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