The Catchiest Real Estate Company Names Out There

Part of beginning your real estate agency is branding your agency with a name and a logo. If you’re looking for some inspiration, we have some of the most memorable real estate company names out there, as well as tips you can use to name your own real estate business.

The 4 Best Real Estate Company Names

The Most On-Brand Name: Heartland Real Estate Company

Clay Center, Kansas 

The word “Heartland” speaks of the Midwest, which is often called the heartland of America. In addition, “heartland” speaks of warmth and invitation, which is always a nice thing to have if you are selling real estate.

The owner of the agency grew up in the area, went to school in the area, and she states on the website that her mission is to help people fall in love with their new homes and the area as much as she has. 

She also speaks of her time in real estate in the area, which would be comforting to people looking to buy a house in the area.

While this logo and name are relatively simple, the concept of the real estate agency is simple and understated – perfect for the market.

The Most Traditional Name: Legacy Ventures

Atlanta, Georgia 

The owners of Legacy Ventures have been in the area since 1970. The partnership was founded in 1994, right before the Olympic Games came to Atlanta in 1996, when the group purchased five undeveloped acres of land in downtown Atlanta.

The site was used by the company to house sponsors for the games, and they received a development grant to develop the property after the Olympics –this property became the first hotel opened in Downtown Atlanta in over a decade.

With the success of their first property, Legacy Ventures continued to buy old buildings in the downtown Atlanta area and repurpose them, winning multiple awards for property sale and development. 

The branding speaks of a long partnership between the partners, as well as business expertise and experience in the Atlanta area.

The Most Upfront Name: A Beach Place Realty

Surf City, North Carolina

Who wouldn’t want a beach place? That’s the premise of A Beach Place Realty. The realty company is family owned, and began back in the early 2000s, when a family of realtors decided to specialize in beach properties and beach rentals, as well as property development of beach property in the Topsail Island, North Carolina area.

The logo shows a beach chair, a beach umbrella, the ocean, and sand, with the name of the realty company in script. The website reflects the coastal vibe with photos of the beach interspersed with pictures of beach rentals and beach houses for sale.

The Most Evocative Name: City Different Realty

Santa Fe, New Mexico

This name works to help this agency literally stand out from other real estate companies. 

The realty company, in business since 1984, has experience in and specializes in residential housing from starter homes to luxury homes. The realty group offers a wide variety of information on their website about the Santa Fe area, because they realize that the majority of their clients are not from the area, but choose to live there or retire there after living in another area first.

The website further pushes the differentiation by emphasizing a higher level of customer satisfaction and customer service than was previously given to clients. In addition, the company markets itself as a great place for real estate agents to work as well, stressing that service and a love of helping people are an important part of the job.

Top Tips to Create Your Own Catchy Real Estate Company Name

Coming up with a name for your real estate business is no small task; after all, your name will stick with you for as long as you’re in business. That’s why it’s important to take your time to come up with the right business name for you.

Experts have several suggestions for naming your business. Here are a few suggestions to help get you started:

1. Real estate company names can come at any time!

Inspiration strikes at different hours, especially when you’re in the midst of doing something else. Write down company names as you think of them, even if it is two in the morning.

2. Get inspiration from other real estate company names.

Do some research on real estate company names across the country. How did they get their name? Are there names from other areas of the country that you like, but that you could add your own twist to?

3. Keep keywords in mind.

Think about naming your real estate business with words that are most likely to come up on a Google search if a potential client would type a question in the search engine.

4. Take your potential name out for a test drive.

Try out your possible real estate company name on family, friends, and perhaps your mentor in the real estate industry. Listen to the feedback they provide you. Are they excited when they hear your name? Or do they ask a lot of follow-up questions?

If the latter, your real estate company name may not be communicating exactly what you want it to.

5. Don’t lock your name into a specific location.

Be sure that your name is not too location-specific in case you decide to relocate or expand to a larger area. If possible, take a cue from Heartland Real Estate mentioned above. Their name could be applied to anywhere in the Midwest, not just Kansas.

6. Do a quick web search for your potential name.

Once you have narrowed down your search, make sure it is available online so that you can build a website around the name of your company. You also need to make sure you can get accounts with that name on Facebook, Instagram, and other social platforms. 

7. Start thinking about a website and logo.

If you are able to lock down a domain for your possible name, it’s time to do a mockup of your company name and possible logo on a business card, or as a mockup for a sign. 

Remember to keep your logo simple. Think about logos that instantly come to mind, such as Coca-Cola, Circle K or McDonald’s. All of those logos are very simple, yet immediately recognizable.

8. Keep your name short and sweet.

In addition, be sure that your company name is not too long. Experts suggest that your business name be between 5-10 letters. If you think about successful real estate companies or service agencies: Houzz, Home Advisor, Zillow, Hometogo, Knock, and Homesnap, you’ll notice that they all have brief, but recognizable names that your customers can search online and remember.

9. Watch out for sneaky bad names.

You need to make sure that your business name can’t be shortened into something you don’t want.

A famous example is the Chevy Nova and its flat sales in Mexico. Company officials (who were all American) could not figure it out, until a Mexican engineer helpfully explained to his bosses that Nova means “no go” in Spanish.

What Happens After You Pick the Right Realty Business Name?

As soon as you pick a name for your real estate business, you should register it, get a business license, and protect it with real estate insurance.

In today’s litigious society, you simply don’t know – and that’s exactly why it’s so important to insure your business right from the get-go.

Luckily, we can help you with that. Our free quote comparison tool can provide you with an insurance quote for a real estate business from the nation’s top insurers. 

Your coverage can include a variety of policies, depending on your business and what kind of coverage you want. Here are the three core policies for a real estate business that we recommend:

General liability insurance coverage

This coverage can help cover for real estate agents for risks such as unintentional accidents or injuries or damages to third parties. 

Professional Liability Insurance

As a licensed real estate agent, you want to make sure your business is protected from any risks while doing your job, including errors and negligence. Professional liability insurance, also known as errors and omissions insurance, helps protect you from claims that general liability doesn’t necessarily cover.

Workers’ Compensation Insurance

For the most part, no matter what state you live in, if you have employees (even if they’re part-time or temporary), you may be legally required to carry workers’ compensation insurance. This policy financially protects your business if your employees get sick or injured while working.
Wondering what business liability insurance might be best for your real estate agency? Splenda few minutes online and we help you get a business insurance quote for real estate, often in just 10 minutes.