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What Type of Photography Business is Right for You?

3-minute read

Courtney Hayes

Courtney Hayes

12 September 2023

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Are you a budding photographer who dreams of turning your passion into a profitable business? Congratulations, you may be on the brink of an exciting new venture! But how do you find a photography niche that combines creativity and cash flow?

Like the perfect shot, starting a successful photography business requires focus. This guide will shine a light on some of the more profitable categories of photography that may be a fit for your talent and interests.

The look of love: wedding photography.

Weddings are a once-in-a-lifetime event, and couples want their special day to be captured flawlessly. The high-stakes nature of these gatherings makes this niche one of the most profitable categories of photography. The median income for a freelance wedding photographer is over $60,000 per year — almost twice that of other photographers.

While successful wedding photographers are often well-paid and in high demand, the work can be exhausting. Be prepared to spend the entire day on your feet. But if you thrive on capturing the look of love, wedding photography may be the perfect match.

Freezing time: event photography.

Weddings aren’t the only special occasions that demand documentation. Whether it's a conference, concert, or party, your ability to seize fleeting moments could lead to a lucrative career. As an event photographer, your photos might find their way into promotional materials, websites, and social media feeds, providing more exposure and clients.

Event photography may have you chasing down shots from morning to night, so be sure to set your fees accordingly. Rates can vary from $100 to $600 per hour, depending on your experience level and the project scope. So if energy and excitement are your fuel, event photography may be the spark.

Snapshot of the soul: portrait photography.

Do you have an innate ability to capture a person’s true essence? Portrait photography could be your canvas. The lure of beautifully shot family portraits, senior photos, and even pet portraits keeps this genre in high demand. Companies that hire photographers for corporate headshots may be another source of steady work, with rates ranging from $25 to $150 an hour.

While most photographers are self-employed, the portrait genre offers the option of working in an established studio. Partnering with an experienced photographer may be a great way to build connections and expertise before starting your own business.

Strike a pose: fashion photography.

Do you find yourself obsessing over the latest fashion trends? Brands are always looking for photographers who can bring their designs to life, making this niche a potential runway to creativity and cash.

Fashion is one of the most lucrative categories of photography, with an average yearly salary of $45,000 to $70,000. But it’s also one of the most competitive. If you’re just starting, offer your services to local shops and designers at a discounted rate or for free.

Framing architecture: real estate photography.

Real estate photography might feel like home if you have an eye for the beauty of structures. With the explosion of online listings, real estate agents always need high-quality images to showcase homes and commercial listings. Depending on your location, the work can be seasonal, but experienced real estate photographers can earn between $50,000 and $150,000 annually. So get out there and start networking with local agents.

Shots that sell: product photography.

In the digital age, e-commerce is king. And more than ever, companies are looking for photographers who can make their products shine online. If you have an eye for composition and the desire to master lighting, product photography could be your forte. Most businesses today have a social feed, and your client base could catch on fire if you showcase quality work.

Landscapes through the lens: nature photography.

Are you the outdoorsy type? Nature photography could be your calling! From landscapes to wildlife, this genre is about immortalizing our world’s breathtaking beauty. With the rise of ecotourism and environmental awareness, your shots could attract the attention of magazines, websites, and travel companies that are looking for captivating visuals. Nature photography jobs can earn anywhere from $200 to $500 per session. But the competition is fierce, and you may gain more life experiences than cash.

The types of photography you can explore may feel endless, but it’s crucial to find a good fit before you — pardon the pun — zoom in. Once you determine your preferred niche, check out these helpful articles on how to build a thriving photography business:

Why Include Insurance in the Picture

As an emerging professional photographer, you’ve invested countless hours perfecting your craft. Don’t let unforeseen events derail your incredible progress. Check out this article for information on how our Photography Insurance can help protect your small business from potential accidents, injury, and theft.

Not sure what you need? Questions about coverage? Our licensed insurance agents can help take care of your needs over the phone. They’re here to help at 844-654-7272, Monday-Friday, 8 a.m.-8 p.m. (ET).

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Happy Shooting!

As you navigate the world of photography, remember that long-term success isn’t just about finding the most profitable photography niche — it's about merging your talents and passions to create art that resonates with others. Happy shooting!

Courtney Hayes

Written by

Courtney Hayes

Born and raised in the fishing port of Gloucester, MA, I grew up listening to the sea stories of local fishermen. My first job was “chum girl” on my dad’s tuna boat, where I spent my formative years covered in fish guts. Since then, I’ve worked as a researcher, blogger, and writer for documentary films. When not at work, you can find me surfing the cold waters of the North Atlantic or searching for warmer waves around the world.

Courtney writes on a number of topics such as risk assessment, starting a small business, and financial resources.

This content is for general, informational purposes only and is not intended to provide legal, tax, accounting, or financial advice. Please obtain expert advice from industry specific professionals who may better understand your business’s needs. Read our full disclaimer

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