Hamburger icon

Menu

  • Business insurance

    • Business Insurance FAQs

    By Business

  • Certificate of Insurance
  • Claims
  • Resources

  • Help
Telephone iconCall Us(844) 654-7272
Our opening hours
GROW YOUR BUSINESS

[Infographic] Small Businesses: Your Simple Guide to SEO

2-minute read

Mariah Bliss

Mariah Bliss

26 March 2019

Facebook iconTwitter iconLinkedIn icon

SEO - search engine optimization - is a necessary part of getting your small business in front of online customers.

The reason why is simple: SEO helps your business’s website show up on the first page of Google results. And with up to 92% of people sticking to the first page of Google results, it’s absolutely critical you make the most of SEO so more customers can find you online.

But how exactly do you use it? Especially if you only have a certain amount of time available to you?

You don’t need a second career as an SEO specialist to figure out how to improve your business’s rankings on Google. Check out our infographic below for your cheat sheet on how to use SEO for your small business:

Infographic

See What Your Customers are Searching

  • Research your keywords.

    There are plenty of keyword research tools that can help you figure out what customers are using to find your site. To start out, try Google’s free keyword planner.

  • Pay attention to the competition.

    Don’t jump on high-volume keywords as they can be competitive and difficult to rank for initially. Instead, consider targeting keywords that have low competition so your site can be more visible to customers sooner.

  • Ask them!

    Ask your customers what they searched to find you. It’ll give you a major clue as to what keywords you should focus on.

Create Lots of Unique and Engaging Content

  • Understand the value of content.

    Websites with high quality and engaging content - think topics that are interesting to your customers - tend to do better over time.

  • Stay relevant.

    Write about topics that are interesting to your customers. For example, if you’re a home renovator, an article about the latest renovation trends could be a big hit.

  • Optimize your content.

    Include your main keywords in your content, but don’t go overboard - it could be seen as spammy.

Get Advanced

  • Invest in mobile-first.

    Make sure your website is designed for smartphones AND computer screens.

  • Check your site speed.

    Sites should load in less than three seconds. Google loves fast sites, plus it provides a better experience for your customers.

  • Create a sitemap.

    Your website should have a sitemap that allows Google to “crawl” your website. This helps Google recognize what your website’s all about. You can verify your site on Google Search Console planner and submit your sitemap there!

Get Insured in Under 10 Minutes

Get an affordable & customized policy in just minutes. So you can get back to what matters: Your business.

Start My Quote
Mariah Bliss

Written by

Mariah Bliss

I love writing about the small business experience because I happen to be a small business owner - I've had a freelance copywriting business for over 10 years. In addition to that, I also head up the content strategy here at Simply Business. Reach out if you have a great idea for an article or just want to say hi!

Find this article useful? Spread the word.

Facebook icon
Share
Twitter icon
Tweet
LinkedIn icon
Post

People also liked

28 November 20186-minute read

Top 3 Social Channels & Apps for Your Small Business

Even if you’ve been a business owner for years, the internet has changed drastically in the way social media is used to boost a brand’s…

Read more

26 July 20188-minute read

How to Pick the Best Small Business Credit Card for You

Access to capital is often one of the biggest financial concerns for any small business, and small business credit cards are a popular…

Read more

© Copyright 2020 Simply Business. All Rights Reserved. Simply Business, Inc. is a licensed insurance producer in all U.S. States and the District of Columbia. Simply Business has its registered office at Simply Business, 1 Beacon Street, 15th Floor, Boston, MA, 02108. In the state of California, we operate under the name Simply Business Insurance Agency, Inc., License #0M20593. In the state of New York we operate under the name Simply Business Insurance Agency. In the state of Texas we operate under the name, U.S. Simply Business, Inc. For more information, please refer to our Privacy Policy and Terms & Conditions.