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[Infographic] What Makes a Small Business Owner Successful?

2-minute read

Learn from the habits of successful small business owners, like this entrepreneur at her retail shop.
Mariah Bliss

Mariah Bliss

21 March 2019

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Ever found yourself wondering what makes a small business owner successful?

Sometimes it might feel like some small business owners just get lucky - and they certainly can! But don’t let that fool you. It takes a lot of hard work, a ton of hours spent on the job, and an incredible amount of grit to make a business work. Plus, successful small businesses owners are passionate about giving customers what they actually want - not what they think their customers want.

Ready to harness the secrets of successful small business owners for yourself? Check out our infographic below:

Infographic

They Focus on the Right Stuff

  • Know what’s important to your customers.

    A great business idea won’t get off the ground if customers aren’t interested. Design your business around your customers’ wants and needs.

  • Identify what makes you different.

    Let customers know why they should work with you instead of competitors.

  • Obsess over customer service.

    “Surprising and delighting” customers should be your motto. Show up early, smile often, and put 100% into your work.

They Prepare for the Feast and the Famine

  • Save during your busy season.

    If you do seasonal work, save as much as possible so you can get through the slower periods.

  • Re-invest back in your business.

    If you’re making more money than expected, look for ways to put it back in your business.

  • Track your yearly sales.

    Knowing when to expect your busiest and slowest seasons can help you prepare better for the future.

They Recognize What They Can’t Do

  • Hire complementary talent.

    Find employees who can do the things you can’t do, so you can offer more to your customers.

  • Find partnerships.

    If there’s a service your customers need but you don’t provide, work out a deal with other businesses to fill those gaps.

  • Don’t let ego hold you back.

    Successful owners can’t do it alone. Don’t let any ego stop you from asking for help when you need it.

They Take a Mental Break

  • Spend time with family and friends.

    Your personal relationships can help keep you sane during tough times.

  • Take a vacation.

    Finding vacation time is tough as a business owner, but find ways to unplug when you need it.

  • Don’t drop your hobbies.

    If there’s an activity that brings you joy, keep doing it. Don’t sacrifice everything for your business.

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Mariah Bliss

Written by

Mariah Bliss

I love writing about the small business experience because I happen to be a small business owner - I've had a freelance copywriting business for over 10 years. In addition to that, I also head up the content strategy here at Simply Business. Reach out if you have a great idea for an article or just want to say hi!

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