2025 SOLOPRENEUR REPORT
Uncover the resilience, realities, and rising
influence of independent entrepreneurs.
2025 SOLOPRENEUR REPORT
Uncover the resilience, realities, and rising influence of independent entrepreneurs.
The journey of running a business solo is unlike any other. It demands passion, grit, and incredible adaptability. To shed light on this vital, fast-growing segment of the U.S. economy, we surveyed over 1,000 of our customers, to bring you insights into their unique goals, the challenges they navigate, and their outlook on the future.
Get a sneak peek of the report.
We’ve highlighted key insights from the report below.
The journey of running a business solo is unlike any other. It demands passion, grit, and incredible adaptability. To shed light on this vital, fast-growing segment of the U.S. economy, we surveyed over 1,000 of our customers, to bring you insights into their unique goals, the challenges they navigate, and their outlook on the future.
Get a sneak peek of the report.
We’ve highlighted key insights
from the report below.
It all starts with passion,
but it becomes a primary source of income.
Most solopreneurs were driven by passion to start their own business. But many were surprised to learn just how many sacrifices they might have to make.
It all starts with passion,
but it becomes a primary source of income.
Most solopreneurs were driven by passion to start their own business. But many were surprised to learn just how many sacrifices they might have to make.
“My long-standing passion for helping people, combined with the need for a flexible work schedule for my two young children, truly inspired my cleaning business. Working for myself became a priority.”
– Nicole Mills, Business Owner of Green Lavender Cleaning Co, Massachusetts
“My long-standing passion for helping people, combined with the need for a flexible work schedule for my two young children, truly inspired my cleaning business. Working for myself became a priority.”
– Nicole Mills, Business Owner of Green Lavender Cleaning Co, Massachusetts
Balancing growth and personal well-being is a juggling act.
Solopreneurs face personal costs, often sacrificing their mental health and personal time to keep their businesses running.
Balancing growth and personal well-being is a juggling act.
Solopreneurs face personal costs, often sacrificing their mental health and personal time to keep their businesses running.
AI and automation haven’t caught on much… yet.
Solopreneurs utilize digital tools to thrive,
but significant opportunities exist for greater adoption.
47%
do not use marketing and social media tools.
23%
are using AI in their work.
1 in 5
overlook digital tools and online resources in navigating their business challenges.
AI and automation haven’t caught on much… yet.
Solopreneurs utilize digital tools to thrive, but significant opportunities exist for greater adoption.
47%
do not use marketing and social media tools.
23%
are using AI in their work.
1 in 5
overlook digital tools and online resources in navigating their business challenges.
“The media landscape is evolving so rapidly—with constant changes in algorithms, news cycles, and AI— that what works today may not work tomorrow. For my agency, staying relevant means being agile, continuously investing in innovation and tech tools to anticipate changes and pivot effectively.“
– Gianni N. Spradley, Fifteen East Media Group, New Jersey
“The media landscape is evolving so rapidly—with constant changes in algorithms, news cycles, and AI— that what works today may not work tomorrow. For my agency, staying relevant means being agile, continuously investing in innovation and tech tools to anticipate changes and pivot effectively.“
– Gianni N. Spradley, Fifteen East Media Group, New Jersey
There’s optimism,
even in uncertain times.
Despite facing unpredictable economic shifts, solopreneurs maintain a positive outlook on the future of their businesses.
48%
Have gone at least a month without income.
3 in 4
believe that their business will grow within the next year.
80%
feel confident that their business is sustainable long-term.
There’s optimism,
even in uncertain times.
Despite facing unpredictable economic shifts, solopreneurs maintain a positive outlook on the future of their businesses.
48%
Have gone at least a month without income.
3 in 4
believe that their business will grow
within the next year.
80%
feel confident that their business
is sustainable long-term.
Ready to Explore the Power of One?
Ready to Explore the Power of One?
