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Celebrating Small Business Saturday

Tips to help you prepare. Deals to help you celebrate.

The countdown has begun. Small Business Saturday® is November 29. Whether you’re a participant looking for sales or a shopper looking for deals, we know that by now most small business owners are in the preparation phase. We put together a little primer on what to expect from this day:

Why Participate in Small Business Saturday?

Increased Foot Traffic: You can attract new customers and build relationships within your community. It’s not just helpful for brick-and-mortar; there’s an entire smorgasbord of potential online. Our digital marketing guide has a wealth of ideas. 

“Before I opened my doors, I knew it would be critical to build a great website to let people know about my services and what made me different. But I’m a beauty expert, not a graphic designer, and I felt overwhelmed.”

– Payton Tobey, owner of Alchemy Aesthetics

Boost Sales: This is an opportunity to drive revenue. Consider creating and launching special offers and promotions with your target audience in mind. We have a guide to help.

“Hosting a sales event can be a great way to drive traffic, boost sales, and attract new customers.”

– How to Prepare for Small Business Sales Events

Community Support: Small Business Saturday is a nationwide movement celebrating small businesses. Join the fray! We can recommend some ways to engage your local community to combine efforts.

“Don’t be afraid to put yourself out there. In-person events are more labor-intensive, but they generate so many new customers. People get to try the products, and that can make all the difference.”

– Karen McDougald, founder of Tangaza Bath & Body Studio

Don’t Forget You

Small Business Saturday is about helping small businesses. In that spirit, we’ve put together some special deals from our partners* to help you save big on bookkeeping, banking, and more. 


Collective is a premier financial platform for solopreneurs, offering a complete solution for business formation, taxes, and bookkeeping.


Found Logo

Found streamlines banking, bookkeeping, and tax tracking, so you can focus on what you love.

Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, Member FDIC.

*Deposit $2,000 from Stripe, Square, Venmo or PayPal into Found within 90 days of account creation. Offer valid for new customers and expires 12/31/26. Terms Apply.


UENI Logo

UENI is a “done-for-you” website service that gets your small business online in 7 days, complete with a free custom domain name and unlimited edits.

Offer must be redeemed within 30 days of account creation and expires 12/31/25.


As a leading online platform for small business financing solutions, they connect business owners with lenders and financing options that meet their unique needs.

Offer must be redeemed within 30 days of account creation and expires 12/31/25.


A learning and development community to help professionals translate their skills and track record into thriving consulting, coaching, or fractional businesses.

Offer must be redeemed within 30 days of account creation.


Contractor Plus Logo

Contractor+ is the ultimate operating system for contractors. From estimates and payments to client relationships, get everything you need to grow in one platform.


The ultimate resource for increasing profitability in the home services industry.


Nothing Prepares You Better Than Business Insurance

Planning for big events can help grow your business. Planning for unexpected events can help protect it. We can help with coverages for many small businesses and specific policies just for your small business.

Our 24/7 online quote tool can help you find what you need and get covered in just 10 minutes. 

*Purchase or renewal of an insurance policy is not required to benefit from these promotional offers.

Small Business Saturday is a registered trademark of American Express.

Ed Grasso

As a 9-year-old at summer camp, I hated it — especially after being pulled screaming from the pool during the swimming competition. While this left me without an aquatic achievement patch, it also inspired the letter to my parents that got me an early release from Camp Willard. That showed me the power of writing. I’ve done my best to use it only for good ever since, such as writing helpful articles for small business owners.

Ed writes on a number of topics such as liability insurance, small business funding, and employee management.